Why Percentage-Of-Spend Google Ads Agency Pricing Is A Conflict Of Interest (And What To Demand Instead)
The percentage-of-spend Google Ads agency pricing model creates a structural conflict of interest: agencies earn more when you spend more, not when your campaigns perform better. This article breaks down the math at $20K, $50K, and $100K monthly spend, compares all three common agency pricing structures honestly, and explains what advertisers should demand instead.
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