groas Blog

A complete step-by-step guide to setting up Google Ads Shopping campaigns in 2026, covering Merchant Center configuration, feed optimization, Standard Shopping vs. Performance Max, product segmentation, negative keywords, and the first 30 days of monitoring and scaling.

Eight specific, verifiable red flags that reveal your Google Ads agency is wasting your budget in 2026. Each signal includes a step-by-step check you can perform inside your own account today, from change history audits to negative keyword counts to PMax asset group reviews. If you find two or more, it is time to reconsider your agency relationship.

A definitive 2026 guide to running Google Ads for B2B SaaS companies, covering SaaS-specific campaign structure for each buyer stage, keyword and negative keyword strategy, Smart Bidding setup for long sales cycles, offline conversion imports, pipeline-weighted bidding, landing page benchmarks, measurement and CFO reporting, and how to scale from first campaigns to $50K monthly spend.

A step-by-step guide for B2B advertisers on building and maintaining a negative keyword strategy that eliminates consumer traffic, job seekers, and informational searchers from Google Ads campaigns. Covers how to structure negative keyword lists by intent category, apply exclusions to Performance Max using account-level workarounds, build a continuous review process, and measure the impact on lead quality using CRM data. Includes a full reference list of 200 B2B negative keywords organized by category.

Full pre-show preview of Google Marketing Live 2026 plus journey-aware bidding, data retention changes, API v20 deadline, and AI Max updates.

GML 2026 is one week out, API v20 dies June 10, Google cuts data retention to 37 months, and DSA-to-AI Max migration tools are live.

A head-to-head comparison of KlientBoost and groas for Google Ads management in 2026, covering pricing structures, deliverables, management models, and which service actually delivers better campaign performance for growth-stage businesses.

Your daily Google Ads briefing for May 10, 2026: AI Max rollout, PMax reporting gains, CPC trends, and what's ahead.

A detailed head-to-head comparison of Ryze and groas across pricing, automation depth, human oversight, reporting, creative optimization, and real user sentiment to help advertisers decide which Google Ads management option delivers better value in 2026.