WordStream pricing is a dead end if you want the self-serve tool you remember. The old WordStream Advisor product, including its “20-Minute Work Week” alerts, is gone.
Following the LocaliQ acquisition, WordStream discontinued its standalone self-serve software. Its site now offers free audit tools and routes paid buyers toward LocaliQ’s managed marketing services.
That leaves a practical choice. You can use a recommendation tool such as Optmyzr, Opteo, or Adzooma, then do the work yourself. Or you can choose autonomous management. Recommendation tools create a to-do list; autonomous management executes it.
Search for WordStream pricing and you will find a decade of old screenshots before you find the current answer. WordStream Advisor once cost $49 to $499 per month. It was discontinued on January 31, 2022, and buyers were directed toward LocaliQ.
WordStream no longer offers a standalone self-service platform, so there is no public WordStream software price table to compare. The useful free remnant is the Google Ads Grader. It checks Quality Score, wasted spend, and other account-health signals. It is completely free, but it is a lead magnet, not an account-management tool.
LocaliQ sells:
You are no longer buying the old Advisor workflow, where you logged in and managed campaigns yourself. You are buying a managed service.
Practical takeaway: If you want transparent, self-serve PPC software, WordStream is no longer the comparison. Start with the tools that replaced it.
When marketers move on from WordStream, they tend to compare Optmyzr, Opteo, and Adzooma. All offer public pricing and self-serve onboarding, but they serve different operators.
| Platform | Starting Price | Best For | What You Get |
|---|---|---|---|
| Optmyzr | $208/month annually, or $299 month-to-month | Experienced PPC teams | Script libraries, custom rules, pacing, and granular Shopping controls across Google, Microsoft, and Amazon |
| Opteo | $129/month | Marketers who want simple daily recommendations | A prioritized feed of push-button Google Ads improvements |
| Adzooma | Free Essentials tier | Small accounts and basic auditing | Opportunity audits and automated alerts across Google, Meta, and Microsoft |
Optmyzr starts at $208 per month when billed annually, or $299 month-to-month, for Essentials. That tier covers up to 25 ad accounts and $150,000 in monthly ad spend. Premium costs $389 per month for up to $500,000 in spend.
It is built for practitioners who want to build rules, use scripts, monitor pacing, and make granular bid adjustments. I used tools in this category for years on Shopping-heavy accounts. They earn their keep when a capable operator is actually running them.
Optmyzr gives experts more levers, not fewer tasks.
Opteo prices around two caps: account count and monthly spend.
Instead of a complex rule builder, Opteo gives you a prioritized daily feed of Google Ads improvements. It is easier to learn than a heavier platform. It still needs someone to approve the changes.
Opteo makes the queue easier to work through; it does not remove the queue.
Adzooma offers a free-forever Essentials tier with basic opportunity audits and automated alerts across Google, Meta, and Microsoft. Paid plans range from $69 to $179 per month for deeper automation rules, faster reporting intervals, and more profiles.
For a side project, that free tier can catch obvious waste without forcing you to pay for a dashboard you barely open. I would not run a serious account on it alone.
Free is useful when the account is simple, not when the workload is not.
Every platform above is a human-in-the-loop recommendation engine. It finds issues, surfaces alerts, and suggests changes. Then it waits.
When Optmyzr flags a bleeding query or Opteo recommends an ad-group change, nothing changes until someone:
That is not a flaw if you have a dedicated buyer who likes building rules and lives in Google Ads. It is a problem if the person responsible also owns Meta, reporting, creative reviews, client calls, and everything else that accumulates by Thursday afternoon.
The cost is management latency. A tool can flag a bad search term today, but if you review alerts twice a week, that spend keeps leaking until review day. The software sees the issue; the human delay determines when it gets fixed.
Recommendation tools also stop at the click. They can help optimize bids, but they do not build or modify dynamic landing pages when conversion rates dip.
Autonomous management removes the human-as-button-pusher model. Instead of generating suggestions for later review, a platform such as groas executes inside the account 168 hours a week: pruning irrelevant search terms, reallocating spend toward top-performing queries, and pairing ads with dynamic landing pages that adapt to search intent.
The tradeoff is straightforward:
groas costs $999 per month for up to $15,000 in monthly ad spend. The point is not to remove judgment. It is to stop paying human hourly rates for mechanical work a machine can execute faster.
Keep human judgment for strategy, not repetitive account maintenance.
I stopped asking which tool had the longest feature list. I started asking who would click “Apply” at 9 p.m. on a Thursday. That question settles most pricing debates faster than a feature matrix.
| Team | Monthly Ad Spend | Best Fit | Why It Fits |
|---|---|---|---|
| Solo marketer or micro-business | Under $5k | Adzooma | The free tier covers basic opportunities without complex rules |
| Freelancer or small agency, 5–10 accounts | $10k–$25k | Opteo | $129/month Basic provides daily push-button fixes with little setup |
| Performance team with a full-time buyer | $50k–$500k | Optmyzr | $208–$389/month provides scripts, pacing, and Shopping controls the team can use |
| Business or agency that wants execution handled | $5k–$15k | groas | $999/month for autonomous execution 168 hours a week, with a dedicated strategist inside the guardrails |
Here is the short version:
This will not fit everyone. If you spend north of $250k a month and need enterprise bid modeling across five engines, look at SA360. If you genuinely enjoy hand-tuning bids as craft, keep Optmyzr and keep tuning.
But if you searched WordStream pricing because you wanted capable software at a predictable price and found a custom-quote managed service instead, use the simpler comparison: tool cost plus labor versus a flat $999 for continuous execution. Pay for the option that moves CPA, not the one that merely reports on it.
